Theaters are the epicenter of culture for American cities and towns. From Hamlet to Star Trek; Stravinsky to Gershwin we flock to theaters to be entertained by plays, movies, music and dance. Theaters enrich us personally and they enrich our cities and towns. Often, the restoration of a theater is the foundation for urban revitalization.
The restoration of the New Amsterdam Theatre in 1997 was critical to the redevelopment of Times Square in New York. The New York Times called the renovation the “turning point in the revival of Times Square.”
The $24.5M renovation and expansion of Proctor’s Theatre attracted the touring company of Disney’s The Lion King, which brought in an estimated $20M to Schenectady from just 32 performances. Without the renovation, it is likely that Proctor’s would not have been able to accommodate such a big show. Click here for more information about Proctor’s Theater.
On stage and off, theaters are harbingers of hope. The work we do at EverGreene is all about bringing the audience back to historic American theaters. We’re thrilled to have contributed to the restoration of more than 200 fantastic theaters, and this new interactive booklet tells the story of 20 of those theaters.
EverGreene will be at this year’s League of Historic American Theaters national convention in Minneapolis from July 17-20th. We’ll be participating in the conversation about “The Future of Creative Placemaking,” the theme of the convention, with theater owners, directors, designers, and architects. The convention is the largest gathering of historic theaters in the nation, and we are honored to be sponsors. If you’re planning on attending, come meet President, Jeff Greene, and Midwest Director of Restoration, Terry Vanderwell! We’re looking forward to seeing familiar faces, and hopefully some new ones too.