Loews Jersey Theatre

The Loews Jersey Theatre opened in 1929 and is one of the five “Loews’ Wonder Theatres” in the New York area, offering both films and stage performances. The building was designed by the architecture firm Rapp & Rapp using Spanish Baroque and Italian Rococo influences. By 1968 the theatre transitioned to only showing movies, even trifurcating the theatre in 1974 so three movies could be played at once. The theatre finally closed in 1986. Mounting concerns over potential demolition resulted in the founding of Jersey City and the Friends of the Loew’s Jersey Theatre, who worked to repair theatre beginning in the 1990s. The building was purchased by the Jersey City Government in 1993, and the theatre was reopened in 2001.

The building was added to the New Jersey Register of Historic Places in 1985, as well as the National Register of Historic Places in 2022. Current renovations began in 2021 and are currently underway, with EverGreene providing plaster and decorative finish restoration. EverGreene has worked on two other Wonder Theatres including the Kings Theatre in Brooklyn and the United Palace in Manhattan.

Our team is actively working to restore the decorative paint and plaster in the auditorium, lobby, hallways, stairs, and lounges. Our scope at the Loews Jersey Theatre is intended to repair extensively damaged areas, taking care to visually integrate repairs with the existing plasterwork. All repairs are based upon a thorough conditions assessment performed by EverGreene in 2021. The assessment was performed to identify areas of plaster and paint deterioration and inform repair work. Paint samples were also taken to identify historic colors and aid in creating an updated color palate based on investigations of historic finishes. In addition to flat and decorative plaster elements, the scagliola columns in the lobby are also in the process of being cleaned and restored.