Alamo Drafthouse Cinema, New Mission Theatre
Built by the Reid Brothers in 1916, and renovated by Timothy Pfleuger in the 1930’s, the New Mission Theatre has officially reopened as the newest Alamo Drafthouse Cinema. The iconic movie house shuttered its doors in the early nineties, reopening briefly as a furniture show room until it closed entirely to the public. The space had been abandoned for decades, allowing water damage and the effects of time to deteriorate much of the ornate decoration in the once-thriving cultural hub.
As part of the multi-year, multi-million-dollar renovation project, EverGreene restored the ornamental plaster in the theatre. Craftsmen repaired straight and existing ornament in the space and cast new finishes, using extant decoration, to return the ornate aesthetic to the San Francisco movie house.
Photography by David Wakely